The “Welcome Sequence” is Dead. Do This Instead.
If you took a marketing course in 2018, you know the drill.
Step 1: Someone subscribes.
Step 2: Send “Email 1” immediately.
Step 3: Wait 2 days. Send “Email 2.”
Step 4: Wait 2 days. Send “Email 3.”
It is the industry standard. It is polite. It is respectful of their inbox.
It is also losing you money.
The traditional “Drip Sequence” is dead.
If you are spacing out your welcome emails over two weeks, you are actively cooling down your hottest leads.
Here is why you need to stop “dripping” and start “flooding.”
The “First Date” Fallacy
Imagine you go on a first date. It goes amazingly well. You talk for hours. The chemistry is electric.
You say goodbye.
Then, you wait 3 days to text them.
Why? Because you want to “play it cool.” You don’t want to look desperate.
By the time you text them, the spark is gone. They have forgotten the vibe. They have moved on.
This is what you are doing to your subscribers.
When someone joins your list, their dopamine is at an all-time high. They want your content. They want to solve their problem.
They are binging on you.
And you are telling them: “Sorry, come back on Thursday.”
The Netflix Strategy
Stop acting like a cable TV channel (one episode per week) and start acting like Netflix.
When you find a new show you love, do you watch 20 minutes and turn it off? No. You watch 6 hours straight until your eyes bleed.
Your subscribers are the same.
If your content is good, they want more of it, not less.
I switched my Welcome Sequence to a “Super-Onboarding” model:
Minute 0: Deliver the Lead Magnet.
Hour 4: “Who the hell am I?” (The Introduction).
Day 1 (Morning): My best story.
Day 1 (Afternoon): My best value post.
Day 2: The Soft Pitch.
I hit them 5 times in 48 hours.
My unsubscribe rate didn’t move. My sales doubled.
Why? Because I struck while the iron was hot.
Speed Requires Logic
To pull this off, you can’t just blast everyone. You need a tool that understands Time.
Most basic email tools only let you wait in “Days.”
“Wait 1 Day.”
That is too slow.
I use Brevo because it allows me to get granular.
I can say: “Wait 4 hours.”
I can say: “Wait until 9:00 AM in the user’s timezone.”
Brevo lets me engineer the perfect binge session. It delivers the content exactly when the user is most likely to be addicted to it.
The “Mad Men” Disclaimer
I am going to give you a link to try them.
Full Radical Honesty: Yes, this is an affiliate link.
Here is the economic reality:
Brevo has a marketing budget. They can either give that money to a slick advertising agency in New York City—guys who wear $5,000 suits and drink martinis at lunch—or they can give it to me.
I do not own a $5,000 suit. I work in sweatpants.
But I do know what works.
If you click this link, you are taking money out of the “Martini Fund” and putting it into the “Hamza Needs Groceries Fund.” It costs you nothing, but it feels like a victory for the little guy.
Click here to defund the ad agencies (and fix your welcome sequence).
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👇 Now tell me:
How long is the delay between your first and second email? Be honest.